Pana is an established Producer and Creative Director with a comprehensive background building brands, finding white spots and creating commercial concepts within film and photography for major international accounts.
With a unique position in the industry confidently moving between the worlds of production, agency and client, Pana puts a lot of value into collaborations between artists.
Except the tactical and strategical approach towards creative projects, Panas main strength lays in his detailed knowledge about different types of crafts in the production process. During the years, he as a multi-creator has taken on many hands-on roles such as photographer, videographer, and designer for print / web / set / textile.
Several years in Japan, Portugal, Spain and France has lead to successful work for brands such as MINI, Puma, Ellos, Land Rover, Patagonia, Quicksilver, Neighbourhood, MediaMarkt, Lumix and United Arrows.
When he’s not writing about himself in third person, Pana has a passion for the outdoors where he is highly involved in Adventure Academy and Adventurer of the Year, as well as training and planning for his next expedition.
“Im a strong believer of emotional storytelling. The advantage will go to brands that are best able to forge lasting emotional connections with their customers. Through authentic storytelling we create emotional bonds. The mood is primary. The product is primary. Nothing secondary. They interact. Powerful visuals, hell yeah, but with value. Always with value.“